A few days back I overheard my sister-in-law, lecturing my brother for what seemed like the hundreth time on why he hadn't called the LG company to come and fix their television that she had just brought 2 months ago for her dowry and had already broke down. "I DID call them. They said they sent someone but the person who came at the door said he didn't own an LG" said my brother. "HOW is that possible?!" "I don't know" "Fine. I'll just call them myself!"
After a while, I saw my sister-in-law completely flustered and rather angry, doing unnecessary cleaning around the kitchen, something she tends to do when she is frustrated. On inquiring what had gone wrong, she told me that the Customer Service representative whom she had talked to was extremely rude and utterly disrespectful. Not only was he not letting her properly explain her problem, he yelled at her and was being downright mean. When she asked him to atleast have some manners in talking to a woman, he raised his voice even further and went on to accuse her and ended up hanging up on HER, rather than the other way around.
I was completely shocked and still am. I know that this is Pakistan, a place where we tend to not give any ethical emphasis on customer satisfaction once the product is already sold, but to be so rude is just not right! LG is a well-reputed company and I was very dissapointed to find out that it does not take it's customers seriously. No matter if the customer buys something worth Rs.100 or Rs.100,000; he is still a customer and thus his satisfaction should be the priority of any company, specially one as huge as LG.
In countries all around the world, customers are treated with complete respect, even if they are completely wrong or extremely hard to deal with, the point of a Customer Service representative is to calm that person down and assure him that he will be provided with the service he needs eanwhile even thanking him for his patience and apologizing for their fault, whether it may or may not be there. Pakistanis tend to copy alot of things from the West, their clothing, their way of living...then why can't we try to copy what actually should be copied? Things like cooperation and care seem non-existance sometimes in our society which is just sad.
I probably will make sure I don't buy an LG television, or maybe even any LG appliance in the future because now I know how they treat their customers. Smart companies know that if it's customer service is well-managed, it will eventually attract more customers. So, in the end: Advice to all those companies who think they're all that- we are the customers, we have the power to make you or break you. Treat us right, or you won't go anywhere.
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